A Convergent TV Platform Built For Agencies

Burgerville is already running TV and OTT together. Here's the attribution gap between the two.

Burgerville's first brand campaign in years launched with traditional TV and OTT running side by side, expanding into new markets across 40 locations. Lucky Eagle Casino has TV, radio, and OOH measured only by a brand-awareness survey. Subaru has run TV since 2009 with no attribution beyond dealer-reported traffic. Fish's digital channels report down to the click. The TV and OTT side reports reach and frequency, full stop. Tatari closes that gap with attribution that ties every airing to store visits, pass sales, or site activity the next morning.

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Data is not real and for illustrative purposes only

Why we sent this

→ Burgerville's campaign is brand-new and expanding into new markets right now. Adding attribution to an OTT buy that's already in flight means Angela can see which DMAs are driving store visits before the campaign wraps, not after.
→ Lucky Eagle Casino measured a 16% brand awareness lift through a survey. That's a real result, but it doesn't say which network or daypart drove foot traffic to the casino floor. Tatari's attribution answers that question directly.
→ Indy Pass has a hard conversion event: pass sales. As it scales past 180 resorts, TV becomes a growth lever worth measuring the same way Fish already measures PPC and social.

What Makes Tatari Different?

TV and OTT attribution for the campaigns Fish already runs. Burgerville, Lucky Eagle, and Indy Pass.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

Burgerville measures in store visits across 40 locations. Lucky Eagle measures in casino foot traffic and loyalty signups. Indy Pass measures in pass purchases. Tatari's attribution ties every TV and OTT airing to those exact outcomes, by network and daypart, available the next morning instead of a quarterly brand survey.

Direct media execution

Fish already buys TV and OTT directly for clients -- there's no DSP layer to remove here. What's missing is the attribution layer on top of buys Fish already places. Tatari plugs into the OTT campaigns running today and adds the same click-level accountability Fish's digital team already delivers on PPC and paid social.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari adds attribution to the OTT and CTV buys Fish already places for Burgerville, layering store-visit and conversion data on top of the existing media plan. For Lucky Eagle, it means measuring foot traffic by network and daypart instead of waiting on the next brand-lift survey. For Indy Pass, it means tying TV exposure directly to pass purchases as the brand scales nationally.

See our media buying tools for TV

Measurement

Every TV and OTT airing reports the next morning: network, daypart, creative, and the outcome that matters per client -- store visits for Burgerville, foot traffic for Lucky Eagle, pass purchases for Indy Pass. Angela gets the same click-level accountability on TV that Fish's digital team already delivers on PPC and paid social.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC came to Tatari already buying TV and digital separately, with no shared view of what each channel was driving. Adding attribution connected every airing to real downstream outcomes and drove double-digit revenue growth for their clients. For Fish, already buying TV and OTT for Burgerville and Lucky Eagle, the same attribution layer turns existing media spend into measurable results.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

Burgerville locations in the current campaign footprint, expanding into new markets right now with no TV attribution layer in place.

16%

Brand awareness lift Lucky Eagle measured through a survey. Tatari shows which network and daypart actually drove it.

180+

Resorts on the Indy Pass network. TV attribution tied directly to pass sales as the brand scales nationally.

TV-specific attribution tools in Fish's current stack. Digital reports to the click. TV reports reach and frequency only.

Client retention

Measurement that sticks

DAC connected TV and digital attribution for the first time and saw which channels were actually driving outcomes. Fish can run the same overlay on Burgerville's current OTT campaign without changing how the media is bought.

New revenue

A full TV service line

When Burgerville asks which markets are driving store visits from the new campaign, Angela now has a next-morning answer instead of waiting for a quarterly brand lift study. That's the kind of accountability digital already gets.

Premium access

Inventory beyond programmatic

Layer attribution onto Burgerville's current OTT campaign, or build measurement into Indy Pass's TV plan as it scales past 180 resorts. Either way, Fish keeps buying the way it already buys and adds the data layer that's missing.